👋 I’m Alexander Cheung, a mission-driven, tech-forward designer for both consumer and B2B applications. I have led growth teams, innovation/R&D teams, as well as more bread-and-butter teams like search/browse, in both in-person and remote settings.

I spent the last several years of my career at young startups, Tinyhood (Series A) and Forma (Series B). Tinyhood has built a parenting class platform to empower all parents with the knowledge they need to thrive in the most important responsibility they might have in life. There, I wore "all the hats" by managing a design team, overseeing design across the company, all the while continuing to design and ship product at a dizzying pace. I then joined Forma, a flexible benefits platform, during a chaotic time. I spent the majority of my time there working with a team of product managers to salvage the product from years of technical and design debt while leading design for our primary customers (companies and their benefits administrators).

Before that, I led multiple teams at Wish (the e-commerce juggernaut and conceptual predecessor to Temu), including Wish Local (where Wish partnered with tens of thousands of local stores worldwide), and the first half of the consumer journey (growth/acquisition & product consideration). In addition to my top-level responsibilities, I spearheaded and led the product rebrand effort and was a founding co-chair of our team’s design culture committee.

Preceding Wish, I led the design team for conversational shopping and search/browse at Nordstrom, and explored futuristic machine learning applications at Google Research (Cerebra), working on camera, privacy, mindful OS, and authentication. I was originally inspired to pursue product design after spending my first years out of college at Apple, where human-centered design was part and parcel of my rotational leadership program in the retail sector.

I’m a firm believer that every product ties back in some way to a significant social issue, and that every product can and should be meaningful. I became a designer because I know there are powerful forces shaping our world that can shortchange us if we let our guard down. In a tech-driven world, design—humanity-centered design—is one of the last remaining citadels to defend our common existence and build a world that works better for everyone.