Tackling Wish’s biggest product drawback (long shipping times from China) while partnering with local mom-and-pop shops across the world
Leading Psychologically Safe Teams Through Rapid Growth and the Pandemic
Building a thriving remote team culture, rooting out toxic communication, and bringing up the next generation of product designers
Rehabilitating Wish’s Business and Reputation Through a Whole-Company Rebrand
Wish was renowned for its exotic and seedy merchandise, which lent it pop culture virality but led to widespread trust issues. This was the cross-functional journey we embarked on to change that narrative.
Shop for Clothes as Easily as Setting a Timer with Voice
Building an industry-first, ML-powered shopping channel for the country's premier fashion retailer through voice commands and natural language processing
Don’t Make Me Think, Camera Edition
A few of the capers I was involved in at Google Research, where we used the latest machine learning technologies to dream up seamless and next-level user experiences on the camera
👋 Hey there! I'm Alexander Cheung, a Silicon Valley bred digital creative based in Utah. As a design leader for early- and mid-stage startups, I work at the intersection of product design and product strategy.
I have spent 15 years honing my craft and process in both consumer and B2B applications. After apprenticing at a variety of household companies, including Google, Nordstrom, and Apple, I have been working with up-and-coming brands to develop iconic ideas and products.
👋 Hey there! I'm Alexander Cheung, a Silicon Valley bred digital creative based in Utah. As a design leader for early- and mid-stage startups, I work at the intersection of product design and product strategy.
I have spent 15 years honing my craft and process in both consumer and B2B applications. After apprenticing at a variety of household companies, including Google, Nordstrom, and Apple, I have been working with up-and-coming brands to develop iconic ideas and products.
👋 Hey there! I'm Alexander Cheung, a Silicon Valley bred digital creative based in Utah. As a design leader for early- and mid-stage startups, I work at the intersection of product design and product strategy.
I have spent 15 years honing my craft and process in both consumer and B2B applications. After apprenticing at a variety of household companies, including Google, Nordstrom, and Apple, I have been working with up-and-coming brands to develop iconic ideas and products.
Formerly at
Forma
Tinyhood
Wish
Nordstrom
Apple
Formerly at
Forma
Tinyhood
Wish
Nordstrom
Apple
Formerly at
Forma
Tinyhood
Wish
Nordstrom
Apple
Services
Product Design
Prototyping
Brand Strategy
Copywriting
User Research
Web Development
Services
Product Design
Prototyping
Brand Strategy
Copywriting
User Research
Web Development
Services
Product Design
Prototyping
Brand Strategy
Copywriting
User Research
Web Development
Making Fashion Slow Again
Combating climate change while boosting Nordstrom’s overall business by highlighting conscious and sustainable consumption of durable and timeless goods
Educating New Gen-Z Parents in the Way They Want to Learn
In the age of shorter attention spans, faster news cycles, and infotainment influencers, how might we engage the mindshare of the world’s youngest parents?
Zhuzhing Up the Interface
Refreshing the visual design of Tinyhood’s website to contemporary consumer-grade UI standards
Experience
Experience
Experience
2010-2015
Leadership Program Associate
Apple
Bachelor of Arts
Columbia University
2015-2020
UX Designer
Nordstrom
UX Integrator & Designer
2020-2025
Principal Product Designer
Forma
Head of Design & Lead Product Designer
Tinyhood
Product Design Manager & Senior Product Designer
Wish